He described the idea of a meme in his 1976 book The Selfish Gene as a cultural entity or idea that replicates, evolves, and is passed from person to person. Some researchers have traced the idea of a meme back hundreds of years, but its modern interpretation is considered by most to have been coined by British evolutionary biologist Richard Dawkins. They may simply be posted with a new caption to portray an altered form of it. The images and videos that convey the message are often altered and built upon during this process, which often results in the evolution of the original idea into something else entirely. That idea goes on to proliferate through social media, forums, instant messaging apps, and even news sites. While an outright definition of a meme is hard to nail down, the term is most often associated with an image or video that portrays a particular concept or idea that is then usually spread through online social platforms. And these are the key components of what makes a meme a meme. You found out about it through word of mouth, you understood it, you changed its context, and you appropriated it for your own usage. ![]() Whether you partook in the Ice Bucket Challenge, have a “Keep Calm” mug on your desk at work, or have ever used the words “fail” or “winning” ironically or not, then you’ve participated in a meme. ![]() ![]() From dancing babies to the Momo ChallengeĮven if memes seem impossible to understand, chances are you’ve come across at least one over the years that’s made sense to you.
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